Irregular Choice
"Recapture your freedom which eloped with your youth"
Creator and Designer, Dan Sullivan
Irregular Choice is known for maintaining creativity and individuality in a world of conformity. It is more than just the name of a brand. It is a state of mind, a way of being. While everybody else walks slowly, it jumps ahead in leaps and bounds. With freshness, vivacity, and imagination.
Launched in August 1999 from the quaint seaside town of Brighton on England's southern coast, look to this brand for a forever inventive line of footwear. Described as "fresh, malicious and multicoloured", Irregular Choice will never disappoint.
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